What is Letter-o-Matic?

How much does it cost?

Letter-o-Matic costs $600 a month because it saves you thousands and makes you money at the same time. If you're wondering how much our service could help you, we suggest timing yourself next time you write your newsletter. Most people will estimate this takes between 30 minutes and 3 hours, but in reality most people spend between 5 and 20 hours on their newsletter. Add to that the stress, uncertainty, and feelings of isolation that so many smart, savvy professionals have over the newsletter process and our question for you is, how much is your peace of mind and productivity worth? If someone could bring your newsletter time down under an hour, putting between 4 and 19 hours back into yur pocket, what could you do with them?

How much money can I make?

Unlike social media, where you're at the whim of the algorithm, not able to track exactly who your content is being delivered to, a newsletter goes directly to your most ardent supporters, best customers, and biggest fans. Because each newsletter is crafted for you, the answer to that question will be different for everyone. We have sent individual newsletters that made upwards of $20,000 for the right client. We've worked on campaigns that raised multiple hundreds of thousands of dollars for urgent causes. A simple rule of thumb for finding out how much your newsletter can make is to look at your average conversion rate as well as your median profit or donation amount, then apply that to the number of qualified (this means real and engaged) people on your list. Add that to the time you'll get back by having someone else do your newsletter, and you can see if our service is right for you.

How do I get this?

Submit an inquiry on our home page or email info[at]letteromatic[dot]com to set up a call with us to we can be sure we're a fit, or if you've already decided we're the one for you, head to the Subscribe page and set up your subscription today! We'll see your order come in and reach out to schedule an intake call within one business day!

Who is this service for?

This service is for freelancers, small business owners, activists, and other busy people who know how valuable and important a monthly newsletter is, but who spend their time doing their work, not writing about it.

Our ideal client will have a list they've used in the past and had positive results, they will be a person who is comfortable having a trusted third party write their newsletter for them, and they will be responsive when we email them the newsletter for approval.

In other words, our ideal client has been wishing they could just call someone, chat for a bit and have a newsletter at the end of it so they can live their best life and not stress about their newsletter. Because that's exactly what we do.

Who is this service not for?

In order to provide the best service, Letter-o-Matic clients must have their own list. So please have a google sheet, excel file, CSV, or other compilation of client names and emails before you sign up with us.

Letter-o-Matic is efficient because we have perfected this process over many years. In order to keep the service affordable and scalable, each client has 30 minutes per month to help outline the newsletter and 15 minutes to fix issues or add final touches before it goes out. We respect our clients' time, which means that clients who require face-to-face meetings, multiple meetings, long meetings, multiple updates and changes, or who are not good at keeping to a schedule are not going to get the best results from our service.

If we're not the company for you, we will help you find someone who better fits your needs. So please reach out. Newsletter writing can be stressful and time consuming and we want to make sure you're taken care of, even if you're not the right client for us.

How does it work?

Your first month with Letter-o-Matic will be a set-up month. During this time, your Account Manager will help you set up your Mailchimp account using your current mailing list.

Your Account Manager will import your logo, colors, and fonts in order to maintain brand cohesiveness and they will learn your brand's voice and tone so they can speak directly to your clients and customers in the coming months.

Every month after your set-up month, your Letter-o-Matic Account Manager will conduct a 30 minute call with you during which they will ask three conversion-focused questions in order to generate maximum sales and produce a newsletter that spurs your customers to action. They will get your approval to send the letter via email or an optional 15 minute call.

Before and after your call, your Account Manager will monitor the news feeds for articles related to your business and do their own research, ensuring you both get the most out of your 30 minute discussion.

One week later, they'll send you a report about how well your newsletter performed.

Can I see a sample newsletter?

Yes, here it is!

Can I design my newsletter?

Yes, if you already have a Mailchimp template that has been designed for you, we will use that.

If you do not, we will use our newsletter layout, which has proven to be successful across multiple campaigns. We will apply your company colors, logo, and fonts to make sure everything we send out matches your brand and your voice.

Do I need to give you pictures?

Although newsletters with original pictures perform better, we will find stock images from Unsplash or make images in Canva to feature in your newsletter if you don’t have your own pictures. The Unsplash images will credit the photographer and provide a link to their work, because that’s what Unsplash asks us to do. Canva pictures will credit us because we like recognition.

Why Mailchimp?

We know Mailchimp the best and we don’t want the confusion of multiple email services to impact client experience.

When will you expand to services other than Mailchimp?

We want to make sure that our business model works well for our clients and delivers on their campaigns before we change it. How and what we change will also depend on what our clients ask for.

When will my newsletter go out?

When your Account Manager sets up your Mailchimp account, they will work with you to agree on a regular day and time for your monthly call, which should be no more than 5 business days before your newsletter goes out. Your call and newsletter will recur monthly after that unless you ask for a schedule change.

Can I change or customize when my newsletter goes out?

Yes, through the magic of scheduling, your newsletter can go out any time or day you wish (we recommend Tuesday and Thursday mid-morning) but your monthly call will be scheduled around other client's calls and you may not get the exact time you want if someone else already has it.

What happens if I miss my monthly call?

That’s okay, stuff happens. We can reschedule the monthly call one time per month, provided the call is rescheduled within 3 business days of the date your newsletter is supposed to go out.

Will the price ever go up?

It already has, and we can guarantee that the price will continue to go up. As we grow, we've been able to preserve day-one pricing for those brave and amazing visionaries who came on-board at the very beginning and we have no plans to increase your rate after you sign up. However, if it comes down to raising prices or closing our doors, we will raise prices.

What if I want more than one newsletter a month?

That’s easy, just ask! Additional newsletters are $600 each.

What time zone are you in?

We are conveniently located in Pacific Standard Time (GMT-8).

How can I tell you're real people and not AI slop?

AI doesn't swear. So... Fuck. Shit. God Dammit. Butt. Double butt. Also, you could schedule a Zoom call with us. That would work too.